Listen to an excerpt from my audiobook When Everyone Knows That Everyone Knows…to learn how common knowledge drives societal change. Pick up your copy from @simonaudio: https://bit.ly/4gxl0bD "The dynamics of societal change are driven by the creation of new common knowledge. Currencies may hyperinflate, banks may collapse, securities may bubble and bust, or commodities may vanish from the shelves because of a self-fulfilling remark or news story. A novel technology, speculative asset, or status

Why don't we just cut the crap and say it? And the conclusion that I came to, this is an earlier book, The Stuff of Thought (subtitle is Language is a Window into Human Nature), is that direct speech generates common knowledge, and that common knowledge is the basis of our social relationships. Two people--if they're friends, if they're lovers, if they're transactional partners, if they're in a dominance hierarchy--all of those are equilibria in coordination games, and they're matters of common