Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...
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Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...
Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
Roblox's strong 2025 reset raised expectations -- now execution matters.
(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...
[content-module:CompanyOverview|NYSE:RBLX] Roblox Corp. (NYSE: RBLX) announced a partnership with Alphabet Inc. (NASDAQ: ...
Roblox (RBLX) is back in focus after rolling out new immersive ad formats, expanding programmatic partnerships, and drawing fresh attention from both institutional investors and major Wall Street ...
The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...