Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

YouTube is rolling out new ad features for Shorts aimed at helping brands stretch their holiday marketing budgets — and capitalize on short-form video momentum. What’s new: Why we care. These updates ...

Sean Evans on "Hot Ones" (Credit: YouTube/First We Feast) YouTube is making it a whole lot easier for brands to connect to the creators who already love them. During YouTube’s Newfronts presentation ...

YouTube is taking another step to more easily connect creators with advertisers. During Cannes Lions 2025, the company unveiled open call, a new feature powered by YouTube BrandConnect that allows ...

YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win with creators, paid media and owned channels ...

YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their posts, ultimately streamlining the monetization ...

YouTube isn’t just the world’s biggest media platform—it’s the world’s biggest stage, screen, classroom, and entertainment hub rolled into one. It has more users worldwide than any other video or ...

YouTube is automating mid-roll ad placements starting May 12. Creators can combine automatic and manual placements for better results. YouTube Liaison recommends enabling automatic mid-rolls.