Microsoft Gaming is dead and Xbox is back
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In the future, Microsoft will return to calling its gaming division "Xbox." Sharma also laid out her vision for the future of ...
Xbox is rebooting its identity around affordability, subscriptions, and player choice, as new leadership has outlined the ...
Xbox is scrapping the Microsoft Gaming brand and returning to its original identity under new CEO Asha Sharma, marking a major strategic shift. The move follows years of declining hardware sales ...
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