The VSCO app (pronounced vis-ko), formerly known as VSCO Cam, is a photo editing and sharing platform which uses a "creator-first philosophy" to engage users with their own creativity. The app has ...

If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

Over the summer, the photo-editing app VSCO probably got more organic, word-of-mouth exposure than it’s received in its entire eight-year existence, all thanks to a meme: the “VSCO girl.” The ...

VSCO’s filters have made the photo-editing app so popular, it’s now among the slang that has parents of teenagers scratching their heads. (What, exactly, is a VSCO Girl, anyways?) The filters, many ...

Eric Lunt’s teenage daughters actually want to show him what they post on VSCO. Unlike Snapchat and Instagram, two social media channels his daughters shy away from sharing posts with dad, VSCO ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance multimedia culture journalist and For(bes) The Culture contributor. To date, VSCO currently has more than 100 ...

Okay, so you’ve probably been hearing about VSCO girls — and wondering what this means and if you need to start using the term in everyday conversations. Truth: I had heard about it a few times, knew ...