Vodafone has had enough of fake news and hate speech on the web and is taking a stand. Read more: Monetising misinformation: inside the fake news capital of the world The mobile operator has created ...

The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray into AI-generated advertising. Last year, the ...

The ASA investigated after receiving several complaints, including one from rival provider BT. The TV spot, part of a campaign featuring actor Martin Freeman, showed Freeman’s character playing an ...

There are two ads mentioned in the complaint – a TV ad from December and one on its own website. The former has been deemed fine by the regulator and the latter not. The TV ad, presumably the one in ...

This week, Vodafone Group has been ordered by the ASA to discontinue a trio of recent ads, with the regulator calling the ads “misleading” The ads, which were challenged by Vodafone’s rival BT, claim ...

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Vodafone's newest TikTok spokesperson is an AI. The German subsidiary of British telecom Vodafone used an AI influencer to advertise a promotion on its TikTok account, marking its most recent foray ...