The world today moves at the speed of constant innovation. Some innovations are large, like a new product idea; some are small, like a new feature — a button added or an enhancement to an existing ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There are two kinds of people in business: "Big Ideas" people and "Requirements" people. In ...

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One of the best innovation stories I’ve ever heard came to me from a senior executive at a leading tech firm. Apparently, his company had won a million-dollar contract to design a sensor that could ...

Innovation blah blah blah. Books, podcasts, conferences, Ted Talks … There’s an entire industry dedicated to telling you why and how to innovate, offering fool-proof innovation strategies and secret ...

Everything gets disrupted. Today, dozens of industries are in the midst of disruption. Uncertainty is ubiquitous. Electric vehicles are upending the automotive industry. Solar farms are rapidly ...

Editor's Note: This article first appeared in the January 2025 issue of Supply Chain Management Review. For more content like this, click here to subscribe to either the print or digital edition of ...