Add Yahoo as a preferred source to see more of our stories on Google. In 2024 the streaming industry continued to evolve in ways that made it look more like the traditional TV ecosystem. Over the past ...

Sarah Chen remembers when her family gathered around their 50-inch television every Sunday night, flipping through 200 cable channels and finding nothing worth watching. That was before she discovered ...

Despite the initial view in Hollywood and on Wall Street that the Trump administration would accelerate consolidation in the media industry, that hasn't happened. Instead, the president has taken aim ...

NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand ...

Streaming platforms are set to spend over $101 billion on content in 2026, officially overtaking traditional broadcasters for the first time. While streamers like Netflix and Prime Video ramp up ...

43% of Gen Z now prefer social video platforms like YouTube and TikTok over traditional TV Time spent streaming video is rising to over 4 hours daily, while traditional TV viewing declines Streaming ...

A Spotter report says creators are starting to make TV-like shows at a scale similar to legacy TV. The Amazon-backed startup estimated the size of the "creator TV" market. Spotter, like YouTube, has ...