The man was new to saltwater surfcasting, so he was forgiven his trespass of not knowing one of the most famous of lures. He looked at the slab of metal dangling from the snap swivel and said, “Do ...

Standing on the shore of a big lake or reservoir with a rod in your hand can be daunting. Still, the fish within that body of water are confined. The same can’t be said of the Atlantic Ocean. Catching ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

The i-WING 135 is a 5.3 inch, 1 5/8 ounce lure that brings explosive buzz-crawling action to the topwater world. Built to withstand and dominate monster bass, striper, pike, muskie and murray cod.

Whether you’re out fun fishing or competing in a big-money tournament, lure fishing provides the opportunity to cover a lot of ground and a great chance at hooking the fish of a lifetime. We asked top ...

Nothing makes an offshore angler’s blood boil more than a disparaging comment attacking the lures he’s pulling. I got set up like a bowling pin during the Miami International Boat Show this past year ...

No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the caveat that there is no “best” fishing lure for each unique angler and body of water, here are ...

If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...