Short-form video isn't new. Before TikTok, there was Vine—a platform that popularized 6-second video clips and helped redefine what it meant to go viral. The "Only a spoonful" of ice cream skit lives ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Google is testing adding a "short videos" option in the search menu bar, so you can filter your search results by shorter videos. This, I guess, is in addition to videos in the search bar. This was ...

As Peacock continues to trail behind major players in the entertainment industry like Netflix, TikTok, and YouTube, the streaming service is adopting strategies similar to its rivals with two new ...

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...