Social media has become a vital tool for businesses to connect with prospects and clients, drive traffic to their websites and, ultimately, boost the bottom line. Urchin tracking modules are snippets ...

Far from simply a source of unstructured online content, disaster management in the digital age can be supported by careful ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being able to read and understand the analytics can really make a difference for ...

Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Social media data are increasingly being analysed to support disaster preparedness, response, and recovery. A new ...

The Rs 67.20 crore Artificial Intelligence-based Social Media Analytics Solution will monitor online platforms in real time ...

Jenn Deering Davis is co-founder and Editor-in-Chief of Union Metrics, the company behind TweetReach and several other social media analytics products. Union Metrics makes social media analytics ...

By Priyanjana Pramanik, MSc. New research suggests perceived emotional support on social platforms may relate to lower ...

While the Philippines fell from the top spot of countries who spent the longest time on social media, average time spent ...