Semiotics is the study of nature and the role of signs in the world. It was developed by scholars such as Charles Peirce, Ferdinand de Saussure, and Yuri Lotman. Through these studies, it is ...

Instances of modern humor increasingly exist as multimodal signs, which is most evident in the recent new format of digital memes, image macros, funny videos, and other forms of humor widely ...

This presentation looks at semiotics, the study of signs and symbols, and seeks to understand its power for creative development. It requires recognising that brands are also symbols and are ...