AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, ...

SpyFu delivers powerful competitor keyword research and PPC insights through an affordable platform with over 10 years of historical data.

These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation earlier this month. On the surface ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search ...

Search Atlas, a leading provider of AI-powered SEO and digital marketing solutions, today announced the launch of Chrome Extension V3, a major update that delivers lightning-fast, page-level SEO ...

Update your rank-tracking process. Prepare your SEO strategy for future AI changes. Just this week, Google rolled out unexpected changes to SERP structures, causing widespread disruptions for many SEO ...