The purchase of a Re 1 sugar candy is typically an impulse decision without much deliberation on the brand. More often than not, your stash of candy at home is thanks to the neighbourhood kirana store ...

Pulse, a candy that costs Re 1, has become a multi-hundred crore brand in nine years. Dharampal Satyapal Group's Vice-Chairman Rajiv Kumar anticipates their Pulse candy brand to achieve Rs 1,000-crore ...