Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Effective packaging design involves more than just wrapping; it also involves branding, evoking feelings, and telling a story. Consider ...

One of the most expensive mistakes in product development is waiting to engage packaging engineering until after the product is developed.

Even diamond necklaces would look awkward if they were sold in plastic bags. Packaging is a key component of building your brand. Whether you are selling online, through other merchants, or in your ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Amid the churn of the pandemic and change on multiple fronts, consumer goods manufacturers now face historic pressures to contain costs, navigate ongoing uncertainty in both supply and demand, and ...