Make no mistake: You’re being tracked. Want to be shocked? Take a look at the secret map in your smartphone that watches your every move. Tap or click here to see the map tracking you and wipe it ...

While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie ...

Just like with actual cookies, it's possible to have too much of a good thing. Here’s what you need to know about clearing cookies and cache on your smartphone.

Consent asymmetry and “opt-out hurdles” are drawing fines. The compliance gap is technical, not legal language.

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

On Monday, Google announced a significant policy reversal, saying that it would now keep cookies in its Chrome browser, capitulating to disagreements with the advertising industry and the concerns of ...

Google's Privacy Sandbox Initiative has moved to 2023 after it was initially supposed to be taking place and implementing its services this year. This would soon ...