When it comes to strategic planning, business leaders should have a marketing mindset. Keeping customers’ needs and wants should always be top of mind. The Fast Company Executive Board is a private, ...

To Ann Mukherjee, AB ’87, MBA ’94, great marketing comes down to one thing: creating value. Mukherjee recently spoke to Booth students at the talk “Why Creating Value Is Every Leader’s Job,” hosted by ...

At the end of every weekend, Leora Halpern Lanz leaves her Huntington home for New York City, where she boards an Amtrak train to Boston. There, she teaches during the week at Boston University, where ...

You worked hard to master your instrument and build your music career–much harder than the average non-musician could ever fathom. You now need to channel that discipline into a marketing mindset that ...

As you progress in your career as a marketing and communications professional, a growth mindset becomes increasingly crucial if you want to advance your abilities and contribute innovative ideas.

The financial services landscape has been overrun with a myriad of different marketing efforts, new tools and approaches. Claims as to the single best marketing strategies are all over the place, ...

Some marketers who relied on advertising and promotion are struggling to tune into content marketing. Content has much more in common with journalism than advertising, so content marketing calls for a ...

Someone once said, “you can’t buy love.” But, still, marketers try to buy love every day. With every increasingly data-driven fiber of their beings. Here’s my message to the marketing world: You can ...

Based on my experience advising entrepreneurs, I’m convinced that success is often more a mindset than a specific set of skills or intelligence. The mindset I’m looking for is one that sees challenges ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

43% of banks saw a stronger ROI in digital transformation efforts by giving marketers a seat at the table. 43% of banks saw a stronger ROI in digital transformation efforts by giving marketers a seat ...