Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

A knight in shining armor needs to cross a wide river. This is the premise of Lego’s newest ad, presenting a seemingly simple task that slowly but surely becomes increasingly difficult. Turns out ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

Yo, LEGO execs: I don’t know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here’s a gift from the past to help you shape the ads of the future! Although girly ...

The Lego Group has highlighted how creative play can strengthen family bonds in its 2025 Christmas ad. Created by Our Lego Agency, “Is it play you’re looking for?” follows 12-year-old Eddie, who has ...

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...

John Lewis hopes it will be a “fun new way” to extend the shelf life of its Christmas campaign, which launched earlier this month. Bright Bricks, the professional Lego building company, recreated five ...

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Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...