Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand while capitalizing on the brand's history.
The commercials aired during Super Bowl LX leaned into humor and nostalgia, with some brand's opting to pull on viewers' heartstrings, all with the expected celebrity cameos.
It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...
Every year, millions of viewers eagerly tune in to the Super Bowl, not just for the football, halftime show, or to watch Taylor Swift, but also for my favorite part: the commercials. Super Bowl ...
(Crain’s) — MillerCoors LLC is rolling out humorous advertisements and a new bottle design in its push to revive struggling sales of Miller Lite. A bottle designed with what the beverage maker calls a ...
Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water. Beer ads try to be funny, but a regulatory ...
The integration of advertisements in AI platforms like ChatGPT raises concerns about blurring lines between helpful advice ...