In today’s world, companies need to fight hard for consumer’s time and attention. For financial service companies this is no different. As financial services are often perceived as boring and complex, ...

One thing is for sure. Gamification is inevitable. The question is how we can address it for the betterment of investor outcomes ...

As a kid playing 80s- and 90s-era strategy games on the family PC, Adrian Hon secretly entertained the idea of designing video games of his own. Deterred by his middle-of-the-road math skills, he ...

Behavioral factors can adversely affect investment decisions. A study by Morgan Stanley revealed that the average U.S. investor received about 55% of the potential returns from a balanced portfolio ...

CEO at BrightHR and COO at the Peninsula Group, responsible for the global rollout of HR tech supporting over 100,000 organizations. According to Gallup’s 2023 State of the Global Workplace report, ...

Online trading platforms have faced scrutiny for using “gamification” techniques to drive investor behaviour that benefits the firm, but not necessarily the investor — such as games that encourage ...

Elon Musk has proposed a crowd-sourced leaderboard to crack down on government wastefulness. It taps into our natural drive for competition and play, psychologists say. The challenge is agreeing on ...

For many entrepreneurs, the thought of accounting conjures up images of tedious number-crunching and complex regulations. But I’ve got good news for the up-and-coming business owners of today: ...