Discover how Gen Z’s complex mix of wellness, value, and indulgence is redefining purchasing behaviour in bakery and snacks, ...

Young job seekers are seeking workplace advice from AI tools before they even leave college. We know that Gen-Z thinks very differently about the world of work in a number of ways, from how they ...

Whether it's their reliance on technology or a decline in critical thinking skills, here are 11 reasons Gen Z is less ...

Gen Z appears certain about their decision to take up skilled trades and white-collar work, and it's easy to understand this ...

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Cinderella and Sleeping Beauty aren’t the only ones looking for a prince. First, duh. Every film studio is looking for better ways to convert young audiences into habitual moviegoers. Numerous studies ...

Queen's University, Ontario provides funding as a founding partner of The Conversation CA. Queen's University, Ontario provides funding as a member of The Conversation CA-FR. As Generation Z — those ...

The headline statistics relating to this habit from the new study are that 60 percent of the students surveyed have used AI to help with “brainstorming major or career options,” and 32 percent said ...