Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

One of the most critical facets that make a business thrive in a highly competitive market is its marketing campaigns. This is why marketing teams should keep improving content creation strategies to ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Customers ...

We’re all familiar with gamification – from collecting points for rewards to hitting fitness targets set up and tracked by apps. Gamification adds fun and is often the driving force to behave in ...

A recent buzzword among the manager folk is gamification. Some think it’s just another fleeting fashion, but Gartner predicts otherwise – by 2016, gamification will be used a standard practice to ...

It’s not as sexy as landing Playboy as a customer. But Bunchball is moving further into enterprises with its gamification technology, which makes non-game web sites more interesting by making them ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Gamification is not a focus on flickering lights leader boards and peripherals. It is mankind’s oldest and most powerful form of engagement …storytelling. People engage because they identify with a ...

Full disclosure – I’m one of maybe four Millennials who never boarded the Pokémon train at the height of the franchise’s popularity in the early 2000s. Today, Pokémon is back and bigger than ever ...

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and optimize engagement. However, a recent webinar from Badgeville, ...