Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...
In an interview, Michael Cope, Ford's senior director of Consumer Marketing, said the automaker will promote the capability ...
The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...
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