Many B2C businesses are adding a D2C channel to their business. Some businesses are favoring D2C marketing exclusively due to the higher margins and greater autonomy. Let’s take a look at the ...

A direct-to-customer marketing strategy offers the opportunity to deliver increased revenue, but that doesn’t mean it’s the right fit for every organization. During the pandemic, it was assumed that ...

Steven Ho, founder and chairman of 91App, outlined the development of e-commerce in Taiwan over the past 30 years, emphasizing the shift from consumer-to-consumer (C2C) to business-to-consumer (B2C), ...

Two thirds of business-to-consumer (B2C) marketers are hampered by data challenges, and almost as many feel dissatisfied with the quality of their data. But B2C marketers are getting better at ...

By harnessing the power of technology and data analytics, the D2C model is enabling India’s beauty brands to gain deeper insights into their customers and helping them sell more efficiently.

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...