If you want to know why too much B2B work is forgettable, don’t start with the creative. Start with the brief. The B2B creative brief has quietly become one of the biggest barriers to great work in ...

Commenting on creative work is like commenting on someone’s baby. You need to be ready for the baby’s parents to by insulted by what you think is constructive criticism. Procter & Gamble developed a ...

GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing managers navigating the handoff between strategic planning and creative execution. The ...

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

Sustainability isn’t just a marketing directive anymore — it’s a battleground. For the first time, the loaded question of “What is the business case for packaging sustainability?” is very clear. As ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

Pimento is a new French startup that is using generative AI in an interesting way, as the company focuses on the first step of creative processes — ideation, brainstorming and moodboarding. And the ...

A new guide published by GetHookd reveals example templates for marketing and creative briefs - helping marketing managers align their strategic planning with creative execution using AI-powered ...