Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Scott will present her first full collection for Proenza Schouler on Feb. 11, kicking off New York Fashion Week.

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

New year, new collections! These visuals contain endless inspiration for the season ahead.

Westpac has unveiled a new national advertising campaign and jingle, “Double You”, following a 25% increase in its ad spend in the last financial year.The campaign, developed by BMF, features ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Built for Meta’s new standard of creative volume, Eventsheet makes it easy to deploy more ads, test faster, and improve ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Justine Essien is making waves in Nigeria’s marketing scene, particularly in the demanding intersection of fintech and ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...