E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

A South Korean cosmetics brand is facing accusations of racism after promoting one of its blush products with the phrase ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

All eyes are on Martha Stewart. The lifestyle expert and businesswoman, 83, stars in MAC Cosmetics' newest campaign — titled "I Only Wear MAC" — where she cheekily leans into the brand's nude shades.

Ads promising cosmetic surgery patients a ‘dream body' with minimal risk get little scrutiny While federal officials say they intend to crack down on misleading drug ads, cosmetic surgery remains a ...