Amazon is beta testing a new platform that integrates Amazon Ads with a range of artificial intelligence platforms to enable simpler, coordinated campaign integration, the company announced at IAB ALM ...

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

Advertising agency releases step-by-step guide following Amazon's MCP Server open beta launch, enabling sellers to manage campaigns through natural language Amazon announced the open beta of its Ads ...