Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the ...

Walking into today’s B2B buying process feels less like a marathon and more like a sprint. According to new LinkedIn data, nearly half of B2B deals now close within just 14 days. That acceleration is ...

For Internet of Things success, channel partners need to be patient and have the right kind of sales team in place. That's what several partners have told CRN as they've noted that the end-to-end ...

Laxman is the co-founder and CEO of Outplay, the all-in-one sales stack for new-age teams, and a recognized voice in the SaaS community. As buyers, we know how much the digital-first world has ...