In a landscape where business owners tirelessly seek innovative ways to amplify sales and navigate through economic challenges, Caleb O’Dowd, the visionary founder of Multi Channel Marketing, sheds ...

Channel99, the leading B2B marketing performance platform, today announced the integrations (via an MCP server) of its Marketing Intelligence Data with the world's leading generative AI solutions, ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Channel marketing, the world where I have landed and launched a thriving business, is one of the most creative, gratifying careers in marketing. The Fast Company Executive Board is a private, ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...

Direct mail remains a strong choice for marketers moving into 2026. Here are some predictions for what to expect this year.

From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...