When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely ...

Like Lorrie Thomas Ross says in her new personal branding course on lynda.com, “You can have a job, or you can have a career.” Anyone wanting to harness the reins of their career can start by putting ...

How to leverage your brand into customer conversions, according to Northport ad firm Slightly Mad Communications: Be consistent. When you have a tight marketing strategy aligned with your overall ...

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this ...

The restaurant industry invented a concept I believe should be copied by every other industry: the signature dish. A signature dish helps consumers position the restaurant brand in their minds. Is it ...

Alexander is co-founder and CEO of Streamline Media Group; he writes about video games, diversity and inclusion, and the metaverse. Beyond the real world there's opportunity. The metaverse is an ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a ...