Andy Samberg does his best Neil Diamond impression in this year's Hellmann's Super Bowl ad, singing "Sweet Sandwich Time" and getting a diner full of patrons to join him. Backstreet Boys sang a reimagined version of its hit song, "I Want It That Way," as they said, "Tell me why," T-Mobile offers a lot of perks.

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Bradley Cooper, Post Malone, and many more.

The 2026 Super Bowl is a face off of epic proportions – and no, it isn’t the Seahawks versus the Patriots, it’s the brands duking it out to have the most memorable ads.