BMW has adjusted one of the most recognizable symbols in motoring, yet the change is so restrained that many drivers will ...

The 2027 BMW iX3 debuts a new logo, blink and you'll miss it. But this quiet update marks the start of a new era for the ...

The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.

BMW is preparing a subtle but widespread branding update, with BMWBlog reporting the automaker will begin fitting a revised physical BMW roundel to all newly built vehicles starting in February. The ...

Many car enthusiasts pride themselves on knowing everything about their preferred brands but, when it comes to the origins of these vehicles and what inspired them, there's often a gap in knowledge.

BMW will offer its classic Motorsport logo and special paint colors on select BMW M automobiles next year. The automaker will celebrate 50 years of performance and racing cars via BMW M GmbH. U.S.